Back in the day, direct marketing was really what we would call a “door-to-door” salesman or saleswoman. Some of the early direct selling companies were Avon, Tupperware, Shaklee, Amway and MaryKay. Over the years this industry has become increasingly popular because of the low cost to get involved and the flexibility it offers.
According to the Direct Selling Association (DSA), in 2016 20.5 million people in the United States were involved in direct sales, and 5.3 million were building an independent business through managing customers, sales and recruits. Direct selling is not a new industry, but it’s seen a resurgence over the past few years as people are looking for opportunities to earn extra income or build a business outside a typical 9-5 job. Staring a direct sales business requires minimal start up costs but commitment, time and effort to become successful, just as it would building a company from the ground up.
As a direct seller you’re an entrepreneur and your own boss. Benefits include working when, where and how to you so you can be present for your family and pursue other interests. The majority of people in direct sales work from a home office, which presents its own unique set of challenges: scheduling work versus home time and keeping your business organized without having someone help you manage your time. There is a plethora of information available in written form, online and in books, but having a dialog with someone who has had similar experiences, made mistakes and continued to be successful is invaluable. A mentor can help you develop your own business voice and direction, and everyone, from the person just starting out to the leader of a large organization, benefits from mentoring. Here are four reasons you can benefit from a mentor or a business coach.
1. Identifying How to be Successful
"A mentor is someone who allows you to see the hope inside yourself." Oprah Winfrey