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Can A Business Mentor Really Help You Become Successful?

Back in the day, direct marketing was really what we would call a “door-to-door” salesman or saleswoman. Some of the early direct selling companies were Avon, Tupperware, Shaklee, Amway and MaryKay. Over the years this industry has become increasingly popular because of the low cost to get involved and the flexibility it offers.

According to the Direct Selling Association (DSA), in 2016 20.5 million people in the United States were involved in direct sales, and 5.3 million were building an independent business through managing customers, sales and recruits Direct selling is not a new industry, but it’s seen a resurgence over the past few years as people are looking for opportunities to earn extra income or build a business outside a typical 9-5 job. Staring a direct sales business requires minimal start up costs but commitment, time and effort to become successful, just as it would building a company from the ground up.

As a direct seller you’re an entrepreneur and your own boss. Benefits include working when, where and how to you so you can be present for your family and pursue other interests. The majority of people in direct sales work from a home office, which presents its own unique set of challenges: scheduling work versus home time and keeping your business organized without having someone help you manage your time. There is a plethora of information available in written form, online and in books, but having a dialog with someone who has had similar experiences, made mistakes and continued to be successful is invaluable. A mentor can help you develop your own business voice and direction, and everyone, from the person just starting out to the leader of a large organization, benefits from mentoring. Here are four reasons you can benefit from a mentor or a business coach.

1. Identifying How to be Successful

"A mentor is someone who allows you to see the hope inside yourself." Oprah Winfrey

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Posted by on in Consultant Stories
4 Practical Tips for Success

Direct sales offers a unique entrepreneurship opportunity for women and men from a variety of social and economic backgrounds. They join for a myriad of reasons such as flexible schedules, extra income and “me time”. While success is different for everyone, there are a few tips that can be followed to create a lucrative home business. Jennifer Pizza, a Lemongrass Spa Consultant from Maryland, gives real-life examples of how to use these tips for your business.

Jennifer enjoyed attending home parties but “never considered being the one ‘running the show’.” After attending her sister’s Lemongrass Spa party and learning about clean products, she decided it was time to make a change for her family. With no prior experience in direct selling, Jennifer’s initial goal was for her family to live healthier and free from potentially harmful chemicals; she never fathomed where this change would lead her. In about four months Jennifer promoted to Director and earned a $1000 bonus. Within six months she earned the “High Jump” [highest honor in Lemongrass Spa’s previous Jump Start program], which included product bonuses, a necklace and massage at a local spa. At nine months Jennifer earned an all-expenses paid vacation for herself and her husband. Then at the end of her first year she ranked number nine in sales in the entire company.  Jennifer said "my first year with Lemongrass Spa was AMAZING!” 

Tip 1: Set goals.

Jennifer’s overall goal was to provide healthier products for her family, primarily because one of her daughters has allergies and skin sensitivities. Her personal business goal was to earn the Spa Destination trip for herself and her husband. “Having three kids doesn't leave much time for a getaway, or money to afford it. The experience was everything we thought it would be and more! We were able to relax and re-connect,” Jennifer stated. Each month she sets small goals for her business that will lead her to her big-picture goals, such as earning the 2016 Spa Destination trip to Mexico.

Tip 2: Create a work schedule.

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Top Leaders Attend Leading the Way Retreat

Twenty-two women from Lemongrass Spa Products participated in an empowering weekend with Belinda Ellsworth and her Step Into Success Team at the Leading the Way Leadership Retreat in Chicago, Illinois last month. At the cornerstone of the event was the celebration of the release of Belinda’s Direct Selling for Dummies, Amazon’s #1 Bestselling Book in several business categories. This exceptional how-to book helps the reader navigate the direct sales industry in pursuit of success, setting goals, managing their time wisely and harnessing the power of social media to book, sell and recruit. Each attendee received an autographed copy of this business-building manual.

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Belinda showcased some of the most impactful social media speakers in today’s direct selling arena, including Lydia Martin and Lyndsay Tompkins. Expert storyteller, comedian and author, Kelly Swanson had the entire audience rolling out of their seats with laughter as she helped us see through our obstacles and make fun of our shortcomings. Linda Ellis inspired us to live each minute as if it were our last. Author of the world-renowned book, The Dash, Ellis shared first hand how th

is book has touched the hearts of millions.

Lemongrass Spa’s Executive Director, Tara LaMagna, was asked to present her successful steps in exceptional team engagement to the direct sales leaders attending the event. Tara’s story of how she built a team of 300 consultants in just over two years had leaders from dozens of direct selling companies feverishly taking notes. Tara’s style of utilizing Facebook groups to motivate and inspire her team, Facebook parties to increase her sales and systems for attracting new recruits to her team have been instrumental in her success. Tara traveled to the Dominican Republic in June 2015 as one of the Spa Destination Trip earners and was named to the Dynamic Dozen (Top in Sales) at the Annual Convention.

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Marketing Your Direct Selling Business with Instagram

Last year my teenage daughter asked if she could get an Instagram account. This was an eye-opening and educational experience for our family as we learned a whole new way to communicate on social media with our kids and their friends. As teens moved away from Facebook and over to Instagram in large numbers last year, parents have another social media environment to monitor, with some added benefits if you’re open minded about learning a slightly different marketing approach. Instagram isn’t just for teens. Almost 80% of Instagram users are between 13-49, and 68% of the users are female. 

After sitting down with my daughter for about fifteen minutes I was educated on setting up my profile, posting pictures and getting creative with #hashtags. From a teen perspective there are cool things to post on Instagram and very uncool things and now that we were following each other the last thing I wanted to do is appear as a stalker parent.   There were some abbreviations I needed to Google in order to understand what she and her friends were talking about: #goals, ttyl, TBT, OOTD, bae, cray, LYT and WTH. Now that I had the basics down I was off and running.

Because Instagram is picture and video driven (you can’t make a post without one) the visual stimulation when you scroll through the feed can become rather addictive. I found myself following gluten-free chefs, beach yoga instructors, natural skincare crafters, coffee drinkers, motivational speakers and crossfit athletes. Because IG sorts photos by hashtags, when you go to explore new people you’ll immediately gravitate toward people with common interests.

Creating Connections

Posting comments on Instagram is much like Facebook and you can easily engage with new people simply but making a positive comment on their photo. You can private message your friend on Instagram, too, which also requires attaching a photo to the initial message. Another way to engage with your friends is to add their IG name, for example @abc123, as a comment to a post, or tag them in a post. The next time your friend goes to their Instagram account they will see the post you intended for them to see. It goes without saying, if someone follows you, follow them back, unless of course you have reasons not to. Since about 70% of Instagram users check their feed at least once a day, post pictures regularly to keep followers engaged and interested. Follow and engage with people who have similar interests as you. For example, if you see a user who often posts about a healthy lifestyle and natural skin care, you may want to follow them.

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D Parkhurst small  Each month Lemongrass Spa spotlights a consultant and that consultant’s successes in both business and personal life. This month Donna Parkhurst, Premier Director from Cle Elum, Washington reveals how she built a prosperous team by authentically sharing her story at parties and on social media. 

  Donna joined Lemongrass Spa three years ago, and in that time has earned two spa destination trips, three Director promotions, a spot on the Dynamic Dozen List (Top 12 in Sales) three years in a row, a $1000 Director Bonus and thousands of dollars a month in income. “In October alone I brought on 12 new teammates to my team and as an organization (my whole downline) we added 32 amazing ladies. We are experiencing an explosive growth and the momentum is just starting!” said Donna. 

We asked Donna to share her secret to success in building her team of close-knit teammates. “Honestly, I don't ever push anyone to join my team. I do, however, offer the opportunity and when the time is right, people decide to come on board. I had someone join my team just last week who came to a party 2 years ago and wanted to join then. However, it wasn't quite the best time for her to join. She was invited to another party of mine last week and when she saw me, she caught me by surprise by exclaiming she was ready to join my team—two years later!”

When Donna was asked about what makes her leadership effective, she commented, “I feel that most in my organization have developed a special bond and we truly are in this together, whether working the business very minimally or full-time. I am sincerely hoping to expand my team to include men as well because I have found that many guys are the biggest supporters of Lemongrass!”

When people meet Donna they quickly learn about her positive outlook, the gratitude in her heart and her faith in God. “From earning the extra stream of income that enables me to supply my children with music, martial arts, and other instruction and the flexibility to travel more extensively, to the friendships I've created within Lemongrass (hostesses, other consultants, customers, etc.), I feel richly blessed.  I feel empowered by the leadership training I've received from our company and I'm honored to be able to share that with other people as they join my Lemongrass team.”  

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