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3 Sure Ways to Get Bookings in Direct Sales by Becky Spieth

Becky Spieth is a world renowned, award-winning direct sales consultant, mentor and speaker. With over 20 years of experience, she helps develop some of the top leaders in sales and recruiting in the industry. Lemongrass Spa is honored to announce Becky as the keynote speaker for leadership at the Grand Hyatt Tampa, Florida on Friday, July 22.

Post on Facebook:

There are people that you are friends with that want to book parties with you RIGHT NOW! Then, why are they not on your calendar? You just haven’t created a great enough need for your product, in their opinion.

Now… please don’t go and start spamming everyone on Facebook with ad after ad or desperate begging on your timeline or business page.

Instead of this unproductive vomiting of information and harassment, come from a place of service and post before and afters if that works you’re your product line, or post – “What’s your biggest “skin” challenge?” (if you sell skincare) or “What’s your biggest “meal time” challenge?” (if you sell food items or items for meal prep), “What’s your biggest challenge with accessorizing your wardrobe?” (if you sell jewelry), or “What’s your biggest “cleaning” challenge? (if you sell cleaning products).

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Posted by on in News & Special Articles
2015 Year in Review

From revealing a brand new magazine-style catalog, to launching a line of certified organic essential oils, to being named to the Top 100 Women Owned Companies for the second time, 2015 has been an incredible year for growth and opportunity. Here's our 2015 year in review.

Products

The introduction of innovative new products is one of the key elements in engaging our customers and creating excitement for our sales consultants. Sheer Minerals BB Crème (Beauty Balm) was a huge hit with our customers and consultants. This lightweight tinted moisturizer was offered in five shades to provide a ‘liquid foundation’ to those who prefer it. Inspired by the Pantone Color of the Year, Merlot Organic Crème Lipstick and Marsala Blush quickly became favorites among makeup wearers. An essential oil collection, complete with Fractionated Coconut Oil and rollerball vials for mixing blends, was introduced in the summer. Tea Tree, Lemon, Lavender, Peppermint single oils plus Immune Boost, Balancing Act and Mint Revival blends were offered to customers, in addition to many essential oil products we’ve been selling for years. We launched a revolutionary Prebiotic Facial Wash and Facial Mist at our annual convention in July. In addition to the popular Prebiotic Body Wash, this organic, GMO-free product works on a molecular level by stimulating good microorganisms on the skin and promoting collagen production. Prebiotic Foaming Liquid Soap was introduced in four varieties including Mandarin Orange, Candy Cane, Tea Tree with Citrus and Unscented.

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Community

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Top Leaders Attend Leading the Way Retreat

Twenty-two women from Lemongrass Spa Products participated in an empowering weekend with Belinda Ellsworth and her Step Into Success Team at the Leading the Way Leadership Retreat in Chicago, Illinois last month. At the cornerstone of the event was the celebration of the release of Belinda’s Direct Selling for Dummies, Amazon’s #1 Bestselling Book in several business categories. This exceptional how-to book helps the reader navigate the direct sales industry in pursuit of success, setting goals, managing their time wisely and harnessing the power of social media to book, sell and recruit. Each attendee received an autographed copy of this business-building manual.

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Belinda showcased some of the most impactful social media speakers in today’s direct selling arena, including Lydia Martin and Lyndsay Tompkins. Expert storyteller, comedian and author, Kelly Swanson had the entire audience rolling out of their seats with laughter as she helped us see through our obstacles and make fun of our shortcomings. Linda Ellis inspired us to live each minute as if it were our last. Author of the world-renowned book, The Dash, Ellis shared first hand how th

is book has touched the hearts of millions.

Lemongrass Spa’s Executive Director, Tara LaMagna, was asked to present her successful steps in exceptional team engagement to the direct sales leaders attending the event. Tara’s story of how she built a team of 300 consultants in just over two years had leaders from dozens of direct selling companies feverishly taking notes. Tara’s style of utilizing Facebook groups to motivate and inspire her team, Facebook parties to increase her sales and systems for attracting new recruits to her team have been instrumental in her success. Tara traveled to the Dominican Republic in June 2015 as one of the Spa Destination Trip earners and was named to the Dynamic Dozen (Top in Sales) at the Annual Convention.

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Marketing Your Direct Selling Business with Instagram

Last year my teenage daughter asked if she could get an Instagram account. This was an eye-opening and educational experience for our family as we learned a whole new way to communicate on social media with our kids and their friends. As teens moved away from Facebook and over to Instagram in large numbers last year, parents have another social media environment to monitor, with some added benefits if you’re open minded about learning a slightly different marketing approach. Instagram isn’t just for teens. Almost 80% of Instagram users are between 13-49, and 68% of the users are female. 

After sitting down with my daughter for about fifteen minutes I was educated on setting up my profile, posting pictures and getting creative with #hashtags. From a teen perspective there are cool things to post on Instagram and very uncool things and now that we were following each other the last thing I wanted to do is appear as a stalker parent.   There were some abbreviations I needed to Google in order to understand what she and her friends were talking about: #goals, ttyl, TBT, OOTD, bae, cray, LYT and WTH. Now that I had the basics down I was off and running.

Because Instagram is picture and video driven (you can’t make a post without one) the visual stimulation when you scroll through the feed can become rather addictive. I found myself following gluten-free chefs, beach yoga instructors, natural skincare crafters, coffee drinkers, motivational speakers and crossfit athletes. Because IG sorts photos by hashtags, when you go to explore new people you’ll immediately gravitate toward people with common interests.

Creating Connections

Posting comments on Instagram is much like Facebook and you can easily engage with new people simply but making a positive comment on their photo. You can private message your friend on Instagram, too, which also requires attaching a photo to the initial message. Another way to engage with your friends is to add their IG name, for example @abc123, as a comment to a post, or tag them in a post. The next time your friend goes to their Instagram account they will see the post you intended for them to see. It goes without saying, if someone follows you, follow them back, unless of course you have reasons not to. Since about 70% of Instagram users check their feed at least once a day, post pictures regularly to keep followers engaged and interested. Follow and engage with people who have similar interests as you. For example, if you see a user who often posts about a healthy lifestyle and natural skin care, you may want to follow them.

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It is awards season again. There are the Oscars, Grammy Awards and now (drum roll, please) Lemongrass Spa’s Lime Light Awards! Why not take this opportunity to have an award winning party? Invite your who’s who list of friends and former hostesses, and make a night of it!


RedCarpetAwardsShoe.jpgHold your party on the night of the Oscars, and along with Best Picture predictions, allow your friends to vote on their favorite Lemongrass Spa products. Lay out a red (or lime green) table runner and place the nominated products out on the table all dressed up for the big night. Dress your Grapefruit Body Polish with a silk scarf, adorn your Body Crème in a puddle of pearls and arrange the eight Organic Lip Glosses peeking seductively out of a black stiletto. Print your ballots and allow your guests to put the nominees to the test. Award the winner of a randomly chosen category to a guest at the end of the night.

If you are a Lemongrass Consultant and are having a party with former hostesses, honor them as well. Present a “Lifetime Achievement” award to the guest who has hosted the most parties and a “Leading Lady” award to the one who had the most attendees. Give out an “Up and Coming” prize to a guest that commits to hosting a party in the near future.

It is so much fun to dress up for an event. Our busy lives do not often present many opportunities to dig our dresses and heels out of the back of the closet. In previous posts, I’ve given hints on how to glam it up on a dime, or should I say, a LIME. Have fun with it! You could even go the complete opposite and make a sweats and pony tail night of it. Pop some popcorn, soak some feet and watch (and critique) the fashion disasters in Hollywood.iStock_000033136146_Mediumlogo.jpg

Don’t forget to cast your ballot for your favorite Lemongrass Spa products in our first “Lime Light Awards.” Five winners will be chosen randomly to receive a prize package containing the winning product from each of the 5 categories.

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The Direct Sales Industry – 2015 Outlook

*Lemongrass Spa Products’ Founder & CEO, Heidi Leist, shared her industry insights alongside four Direct Selling executives in the Direct Selling Association’s annual "Industry Executives Discuss Challenges, Opportunities Ahead" piece in the DSA's January 22, 2015 InTouch newsletter.

The direct selling industry has experienced a steady increase in retail sales since 2009, with a 5.9% increase between 2011 and 2012 (most recent statistical year available) according to the Direct Selling Association (DSA). In the U.S., an estimated 15.9 million people are involved in direct sales, and approximately 80% of them women. Lemongrass Spa Products is no exception boasting a 65% percent increase in sales force in 2014. Click here to read Lemongrass Spa Products’ 2014 year in review. The industry growth trend continues as consumers move toward buying from small and local retailers, direct selling companies offer a variety of quality products, and people look for flexible income avenues.

I believe the direct selling industry will continue to experience growth in 2015 because of key economic indicators, a continuing surge in internet purchases, social media and the increasingly popular selling model we offer. Generation Xers and Millennials have found the extra income they can earn by having a direct selling business satisfies their need to supplement their income. Competition for well-paying jobs is at an all-time high and college graduates are discovering that the direct selling industry offers an entrepreneurial path to success. Baby boomers find that our business model is easily adaptable into their lifestyles, it can offset healthcare expenses and the social connections are invaluable to them.

Many direct selling companies have done an effective job of reforming the image of today’s direct seller from one who is pushy, old-fashioned and dishonest to one who is trendy, successful, educated and legitimate. We’re finding that social media plays an integral role in helping build a brand and in improving the perception of direct selling by helping to establish a personal connection through the use of an electronic medium. The social media venue is geared toward supporting our philosophy of sharing and caring – whether it’s sharing the lifestyle, the products or the income opportunity. Sparking change in the perceptions of consumers’ minds can happen with positive messaging, consultants who are trained to uphold ethical business practices and media attention focused on the positive impact of direct sellers. We tailor our content to touch on at least one of these areas each time we post

At Lemongrass Spa Products, it’s our goal to continually improve our product line by adding innovative, affordable and healthy products that capture the attention of our customers. Consumers of our products are generally well-educated when it comes to the ingredients we use and because of this we are continuing to find ways to anticipate their needs and meet their expectations regarding value and outstanding quality.

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4 Steps to Setting & Keeping Goals

Cheers to starting fresh in 2015! We often mark the start of a new year resolving to make lifestyle improvements like eating healthier or exercising more, but many of us forget about business resolutions. Did you know that only ten percent of the population has specific, well-defined goals, but even then, seven out of the ten reach their goals only half the time. Interestingly the top three percent of the population achieved their goals 89 percent of the time and it’s because they have written down their goals.

We’ve heard the importance of goal setting, but how many of us write down our goals or have a clear plan to reach them? Creating goals helps keep us focused and motivated. Just like making New Year’s resolutions, setting business goals doesn’t need to be complicated. Here are four simple steps to setting and keeping goals for your business.

  1. Determine your long-term target. Do you want to earn money for a big-ticket purchase, a vacation next summer or  save for retirement? It doesn’t matter how big or small your long-term goal appears, it’s yours to identify. Periodically review your long-term goal to assess progress and modify as your circumstances change.

  2. Create the path to your long-term goal by setting short-term milestones. Make short-term goals precise and measureable: Each month I will earn ‘X’ amount of money or recruit ‘X’ number of people. Expressing goals positively (“I will” instead of “I won’t”) builds on self-confidence, a virtue of successful leaders and entrepreneurs.

  3. Get organized and establish a routine, including prioritizing tasks, keeping a to-do list and making time daily. Only have five minutes today? What can you do that leads to your goal? Maybe it’s following up with a potential customer or touching bases with a team member needing support.

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