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Subscribe to this list via RSS Blog posts tagged in foundation colors
You Think You're so Cool! A Guide to Foundation Color Matching

Warm, Cool or Neutral.  Which are you?  Surprisingly most people don’t know! Selecting the correct color of makeup and clothing can help you put your best and most vibrant face forward.

Choosing the wrong undertone for foundation can make your face look muddy or ashy rather than healthy and glowing. As an example, let’s say you have pink (cool) undertones and you mistakenly choose a foundation with yellow (warm) undertones; being opposites on the color wheel, you aren’t going to be bringing out and enhancing the natural glow of your skin, but rather masking it. Foundations are designed to blend with and smooth the color and appearance of your own skin.  If you look in the mirror and something doesn’t look quite right and you don’t have the healthy, vibrant look after applying your foundation, you may have chosen the wrong undertone.

To determine if you are warm cool or neutral, we need to first differentiate between “tone” and “undertone”.  The tone of your skin can change depending on the time of year it is. You may be a light in the winter and a tan in the summer.  The undertone, however, is the color under the surface of the skin.  Think of it as backlighting behind the skin.  I may be a medium, but am I a Sand Medium (cool) or a Golden Medium (warm)? This all depends on the undertone. Surprisingly, the color of your eyes and hair are not necessarily determining factors in your undertone.

The 4 undertones are:

Cool:  pink, red or blue undertones

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