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Posted by on in Consultant Stories
Optimism and the Road to Success

Lemongrass Lady of the Year is bestowed upon an outstanding consultant demonstrating a strong personal business, teambuilding, leadership and community service. Lemongrass Ladies demonstrate an excellent business ethos and encourage the success of all their fellow consultants.

Tara LaMagna, Platinum Director from New York and the 2016 Lemongrass Lady of the Year on how positive self-talk and an optimistic mindset leads to success.

Video credit: Sindy Kelley

Hold your breath.

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Organizing Your Business for the New Year

Can you believe the first month of 2016 is already coming to a close? A new year signifies rebirth, renewal, revitalization…and reorganization! Spring-cleaning gets all the reorganizing glory, but the start of a new year is an excellent time to regroup. As you’re re-evaluating and resetting goals and resolutions, spending a little time reorganizing (or in some cases getting organized) your business allows you to focus your attention on pampering your customers. Regardless of your businesses goals, these tips can help get you ready for an influx of new customers and hostesses this year.

Customers

Keeping track of your customers’ wish lists and past orders is an important part of growing your business, as well as a means to providing superior customer service. One way to keep customers organized is by creating a rotating “tickler file” for when to contact customers. There are a few different ways you could do this, and you’ll find a system that works for you. One low-tech method is to keep an index card for each customer with basic contact information and frequency of contact. For example, the two of you may have decided you’ll touch base every other month for re-ordering. If they’re a new customer, we suggest calling within two days of the party to tell her how much you appreciate the order and again in two weeks (or after you get the shipping notification in your backoffice) to make sure she has received her products. If you’d rather go high-tech, utilize your phone’s calendar/reminder function to notify you when it’s time to make your customer calls. As you get to know your customers and their ordering needs, you’ll find a contact frequency that works for them. A few reasons outside of reorders your customers might want to hear from you are holidays, personal events, like anniversaries and birthdays, flash sales and specials on their favorite products.

Taxes

I can’t give you tax advice, but I can give you a few tips to making tax-time a little easier. Jennifer Dusza, our Consultant Relations Manager, recommends the “envelope system” to keep everything organized. At the beginning of each month start a business expense envelope, and when the month’s over, close it up, file it and start an envelop for the next. At the end of the year, ideally, you would have twelve large envelopes with all of your business expenses. Your tax professional can advise you on exactly what you should save and track for your business, but here a few ideas:

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Posted by on in News & Special Articles
2015 Year in Review

From revealing a brand new magazine-style catalog, to launching a line of certified organic essential oils, to being named to the Top 100 Women Owned Companies for the second time, 2015 has been an incredible year for growth and opportunity. Here's our 2015 year in review.

Products

The introduction of innovative new products is one of the key elements in engaging our customers and creating excitement for our sales consultants. Sheer Minerals BB Crème (Beauty Balm) was a huge hit with our customers and consultants. This lightweight tinted moisturizer was offered in five shades to provide a ‘liquid foundation’ to those who prefer it. Inspired by the Pantone Color of the Year, Merlot Organic Crème Lipstick and Marsala Blush quickly became favorites among makeup wearers. An essential oil collection, complete with Fractionated Coconut Oil and rollerball vials for mixing blends, was introduced in the summer. Tea Tree, Lemon, Lavender, Peppermint single oils plus Immune Boost, Balancing Act and Mint Revival blends were offered to customers, in addition to many essential oil products we’ve been selling for years. We launched a revolutionary Prebiotic Facial Wash and Facial Mist at our annual convention in July. In addition to the popular Prebiotic Body Wash, this organic, GMO-free product works on a molecular level by stimulating good microorganisms on the skin and promoting collagen production. Prebiotic Foaming Liquid Soap was introduced in four varieties including Mandarin Orange, Candy Cane, Tea Tree with Citrus and Unscented.

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Community

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Marketing Your Direct Selling Business with Instagram

Last year my teenage daughter asked if she could get an Instagram account. This was an eye-opening and educational experience for our family as we learned a whole new way to communicate on social media with our kids and their friends. As teens moved away from Facebook and over to Instagram in large numbers last year, parents have another social media environment to monitor, with some added benefits if you’re open minded about learning a slightly different marketing approach. Instagram isn’t just for teens. Almost 80% of Instagram users are between 13-49, and 68% of the users are female. 

After sitting down with my daughter for about fifteen minutes I was educated on setting up my profile, posting pictures and getting creative with #hashtags. From a teen perspective there are cool things to post on Instagram and very uncool things and now that we were following each other the last thing I wanted to do is appear as a stalker parent.   There were some abbreviations I needed to Google in order to understand what she and her friends were talking about: #goals, ttyl, TBT, OOTD, bae, cray, LYT and WTH. Now that I had the basics down I was off and running.

Because Instagram is picture and video driven (you can’t make a post without one) the visual stimulation when you scroll through the feed can become rather addictive. I found myself following gluten-free chefs, beach yoga instructors, natural skincare crafters, coffee drinkers, motivational speakers and crossfit athletes. Because IG sorts photos by hashtags, when you go to explore new people you’ll immediately gravitate toward people with common interests.

Creating Connections

Posting comments on Instagram is much like Facebook and you can easily engage with new people simply but making a positive comment on their photo. You can private message your friend on Instagram, too, which also requires attaching a photo to the initial message. Another way to engage with your friends is to add their IG name, for example @abc123, as a comment to a post, or tag them in a post. The next time your friend goes to their Instagram account they will see the post you intended for them to see. It goes without saying, if someone follows you, follow them back, unless of course you have reasons not to. Since about 70% of Instagram users check their feed at least once a day, post pictures regularly to keep followers engaged and interested. Follow and engage with people who have similar interests as you. For example, if you see a user who often posts about a healthy lifestyle and natural skin care, you may want to follow them.

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Posted by on in News & Special Articles
5 Languages of Appreciation

Everyone wants to feel appreciated. We want to know that we matter. What are you doing to show appreciation to your employees at work or to your direct sales team? You may be surprised to find that your efforts might not be making the impact you were aiming for.

First, don’t confuse appreciation with recognition. Recognition acknowledges good performance or a milestone. Appreciation acknowledges a person’s full value. Want to make someone feel really special? Acknowledge them for who they are, not just for what they do.

In their book, The 5 Languages of Appreciation in the Workplace, Gary Chapman and Paul White explain that what makes one person feel appreciated does not make another person feel appreciated. By determining his or her individual “language” you can express your appreciation in a way that is the most meaningful and deeply felt.

The Five Languages are:

  • Words of Affirmation – Focus on the person’s character and not just his or her performance. Go out of your way to thank and praise them verbally or perhaps give them a handwritten note.
  • Quality Time – People who prefer this language want your focused attention. If it is impossible to spend time face-to-face because of distance, try a phone call or Skype session, as long as there are no interruptions.
  • Acts of Service – If you enjoy being shown appreciation through acts of service, you know how good it makes you feel when someone offers to help you with chores or work tasks. Be cheerful when you offer to help and be sure to do things their way!
  • Tangible Gifts – The important thing here is the thought behind the gift, not the monetary value. Present them with a homemade gift or a gift card to their favorite coffee shop. Of course, Lemongrass Spa Products are always the perfect choice!
  • Physical Touch – While physical touch is not appropriate in most work settings, the consultants at Lemongrass Spa love to hug and high-five when we are together! Just make sure the recipient is comfortable with any type of physical gesture before assuming it’s okay.

The most important ingredient in showing appreciation is sincerity. Be genuine in your praise. By doing so, you can make a difference in the life of someone else. By making someone feel truly appreciated you can encourage him or her to climb higher and reach his or her true potential!

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The Direct Sales Industry – 2015 Outlook

*Lemongrass Spa Products’ Founder & CEO, Heidi Leist, shared her industry insights alongside four Direct Selling executives in the Direct Selling Association’s annual "Industry Executives Discuss Challenges, Opportunities Ahead" piece in the DSA's January 22, 2015 InTouch newsletter.

The direct selling industry has experienced a steady increase in retail sales since 2009, with a 5.9% increase between 2011 and 2012 (most recent statistical year available) according to the Direct Selling Association (DSA). In the U.S., an estimated 15.9 million people are involved in direct sales, and approximately 80% of them women. Lemongrass Spa Products is no exception boasting a 65% percent increase in sales force in 2014. Click here to read Lemongrass Spa Products’ 2014 year in review. The industry growth trend continues as consumers move toward buying from small and local retailers, direct selling companies offer a variety of quality products, and people look for flexible income avenues.

I believe the direct selling industry will continue to experience growth in 2015 because of key economic indicators, a continuing surge in internet purchases, social media and the increasingly popular selling model we offer. Generation Xers and Millennials have found the extra income they can earn by having a direct selling business satisfies their need to supplement their income. Competition for well-paying jobs is at an all-time high and college graduates are discovering that the direct selling industry offers an entrepreneurial path to success. Baby boomers find that our business model is easily adaptable into their lifestyles, it can offset healthcare expenses and the social connections are invaluable to them.

Many direct selling companies have done an effective job of reforming the image of today’s direct seller from one who is pushy, old-fashioned and dishonest to one who is trendy, successful, educated and legitimate. We’re finding that social media plays an integral role in helping build a brand and in improving the perception of direct selling by helping to establish a personal connection through the use of an electronic medium. The social media venue is geared toward supporting our philosophy of sharing and caring – whether it’s sharing the lifestyle, the products or the income opportunity. Sparking change in the perceptions of consumers’ minds can happen with positive messaging, consultants who are trained to uphold ethical business practices and media attention focused on the positive impact of direct sellers. We tailor our content to touch on at least one of these areas each time we post

At Lemongrass Spa Products, it’s our goal to continually improve our product line by adding innovative, affordable and healthy products that capture the attention of our customers. Consumers of our products are generally well-educated when it comes to the ingredients we use and because of this we are continuing to find ways to anticipate their needs and meet their expectations regarding value and outstanding quality.

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4 Steps to Setting & Keeping Goals

Cheers to starting fresh in 2015! We often mark the start of a new year resolving to make lifestyle improvements like eating healthier or exercising more, but many of us forget about business resolutions. Did you know that only ten percent of the population has specific, well-defined goals, but even then, seven out of the ten reach their goals only half the time. Interestingly the top three percent of the population achieved their goals 89 percent of the time and it’s because they have written down their goals.

We’ve heard the importance of goal setting, but how many of us write down our goals or have a clear plan to reach them? Creating goals helps keep us focused and motivated. Just like making New Year’s resolutions, setting business goals doesn’t need to be complicated. Here are four simple steps to setting and keeping goals for your business.

  1. Determine your long-term target. Do you want to earn money for a big-ticket purchase, a vacation next summer or  save for retirement? It doesn’t matter how big or small your long-term goal appears, it’s yours to identify. Periodically review your long-term goal to assess progress and modify as your circumstances change.

  2. Create the path to your long-term goal by setting short-term milestones. Make short-term goals precise and measureable: Each month I will earn ‘X’ amount of money or recruit ‘X’ number of people. Expressing goals positively (“I will” instead of “I won’t”) builds on self-confidence, a virtue of successful leaders and entrepreneurs.

  3. Get organized and establish a routine, including prioritizing tasks, keeping a to-do list and making time daily. Only have five minutes today? What can you do that leads to your goal? Maybe it’s following up with a potential customer or touching bases with a team member needing support.

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