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Organizing Your Business for the New Year

Can you believe the first month of 2016 is already coming to a close? A new year signifies rebirth, renewal, revitalization…and reorganization! Spring-cleaning gets all the reorganizing glory, but the start of a new year is an excellent time to regroup. As you’re re-evaluating and resetting goals and resolutions, spending a little time reorganizing (or in some cases getting organized) your business allows you to focus your attention on pampering your customers. Regardless of your businesses goals, these tips can help get you ready for an influx of new customers and hostesses this year.

Customers

Keeping track of your customers’ wish lists and past orders is an important part of growing your business, as well as a means to providing superior customer service. One way to keep customers organized is by creating a rotating “tickler file” for when to contact customers. There are a few different ways you could do this, and you’ll find a system that works for you. One low-tech method is to keep an index card for each customer with basic contact information and frequency of contact. For example, the two of you may have decided you’ll touch base every other month for re-ordering. If they’re a new customer, we suggest calling within two days of the party to tell her how much you appreciate the order and again in two weeks (or after you get the shipping notification in your backoffice) to make sure she has received her products. If you’d rather go high-tech, utilize your phone’s calendar/reminder function to notify you when it’s time to make your customer calls. As you get to know your customers and their ordering needs, you’ll find a contact frequency that works for them. A few reasons outside of reorders your customers might want to hear from you are holidays, personal events, like anniversaries and birthdays, flash sales and specials on their favorite products.

Taxes

I can’t give you tax advice, but I can give you a few tips to making tax-time a little easier. Jennifer Dusza, our Consultant Relations Manager, recommends the “envelope system” to keep everything organized. At the beginning of each month start a business expense envelope, and when the month’s over, close it up, file it and start an envelop for the next. At the end of the year, ideally, you would have twelve large envelopes with all of your business expenses. Your tax professional can advise you on exactly what you should save and track for your business, but here a few ideas:

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5 Skincare Myths Answered

Happy New Year! I hope everyone had a safe and happy holiday season. Now that we are all settling back into our routines, most of us are setting out to achieve our New Year’s resolutions. Whether it is to be more fit, find more time for yourself or eat healthier one of the easiest resolutions you can achieve is better skin!

Since there are many skincare myths, sometimes it can discourage people from starting a great skincare routine. Below I am going to answer some of the most common myths to help put your mind at ease.

Myth #1 You should only use oil-free products on oily skin.

It is now known that using oil on oily skin can help bring balance to the skin. People who have oily skin tend to strip it of all its natural oils and in return the skin overcompensates and produces more oil. This can be a tough cycle to break. If you are dealing with oily skin it is acceptable to use an oil-free product during the day and use oil at night. During the day you can obtain the benefits of matte skin by using an oil-free moisturizer and at night you can focus on rebalancing your skin with oil. Grape seed and jojoba oil are great for oily skin and those emollients are in our Tea Tree Face Crème.

Myth #2 Skin should be “squeaky-clean” or “tight” after washing.

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2015 Year in Review

From revealing a brand new magazine-style catalog, to launching a line of certified organic essential oils, to being named to the Top 100 Women Owned Companies for the second time, 2015 has been an incredible year for growth and opportunity. Here's our 2015 year in review.

Products

The introduction of innovative new products is one of the key elements in engaging our customers and creating excitement for our sales consultants. Sheer Minerals BB Crème (Beauty Balm) was a huge hit with our customers and consultants. This lightweight tinted moisturizer was offered in five shades to provide a ‘liquid foundation’ to those who prefer it. Inspired by the Pantone Color of the Year, Merlot Organic Crème Lipstick and Marsala Blush quickly became favorites among makeup wearers. An essential oil collection, complete with Fractionated Coconut Oil and rollerball vials for mixing blends, was introduced in the summer. Tea Tree, Lemon, Lavender, Peppermint single oils plus Immune Boost, Balancing Act and Mint Revival blends were offered to customers, in addition to many essential oil products we’ve been selling for years. We launched a revolutionary Prebiotic Facial Wash and Facial Mist at our annual convention in July. In addition to the popular Prebiotic Body Wash, this organic, GMO-free product works on a molecular level by stimulating good microorganisms on the skin and promoting collagen production. Prebiotic Foaming Liquid Soap was introduced in four varieties including Mandarin Orange, Candy Cane, Tea Tree with Citrus and Unscented.

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Community

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With Love, from Lemongrass Spa

Breakthroughs in cancer research combined with early detection education and improvements with treatment options have brought cancer out from behind a curtain of uncertainty and fear. However, openly and bravely fighting this devastating disease does not negate the horrendous psychological and physical effects of treatment.

Inspired by one of our Consultant’s father’s journey through cancer treatments, the Loving Care Gift Set was born to help provide relief from dry, itchy skin, brittle nails and radiation burns, just a few of the superficial effects of chemotherapy and radiation. The three products contained in the set include Healing Elements Balm, Organic Skin & Nail Balm plus a jar of Ultra Hydrating Body Crème.

Last year, in honor of October’s Breast Cancer Awareness Month, Lemongrass Spa sent over 50 Loving Care Gift Sets to women, men and children battling any type of cancer. Touched by the numerous heroic, devastating and hopeful stories, this October, Lemongrass Spa Products increased its goal to send at least 200 Loving Care Gift Sets to people receiving any type of cancer treatment. We have met our goal and are honored to send over 200 gift sets to recipients around the country.

“Oh thank you so much!…Even the smallest things make the biggest difference.” Teresa

“Thank you so much! Living on disability limits my purchase power; it means the world to get these needed items.” Lucy 

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Marketing Your Direct Selling Business with Instagram

Last year my teenage daughter asked if she could get an Instagram account. This was an eye-opening and educational experience for our family as we learned a whole new way to communicate on social media with our kids and their friends. As teens moved away from Facebook and over to Instagram in large numbers last year, parents have another social media environment to monitor, with some added benefits if you’re open minded about learning a slightly different marketing approach. Instagram isn’t just for teens. Almost 80% of Instagram users are between 13-49, and 68% of the users are female. 

After sitting down with my daughter for about fifteen minutes I was educated on setting up my profile, posting pictures and getting creative with #hashtags. From a teen perspective there are cool things to post on Instagram and very uncool things and now that we were following each other the last thing I wanted to do is appear as a stalker parent.   There were some abbreviations I needed to Google in order to understand what she and her friends were talking about: #goals, ttyl, TBT, OOTD, bae, cray, LYT and WTH. Now that I had the basics down I was off and running.

Because Instagram is picture and video driven (you can’t make a post without one) the visual stimulation when you scroll through the feed can become rather addictive. I found myself following gluten-free chefs, beach yoga instructors, natural skincare crafters, coffee drinkers, motivational speakers and crossfit athletes. Because IG sorts photos by hashtags, when you go to explore new people you’ll immediately gravitate toward people with common interests.

Creating Connections

Posting comments on Instagram is much like Facebook and you can easily engage with new people simply but making a positive comment on their photo. You can private message your friend on Instagram, too, which also requires attaching a photo to the initial message. Another way to engage with your friends is to add their IG name, for example @abc123, as a comment to a post, or tag them in a post. The next time your friend goes to their Instagram account they will see the post you intended for them to see. It goes without saying, if someone follows you, follow them back, unless of course you have reasons not to. Since about 70% of Instagram users check their feed at least once a day, post pictures regularly to keep followers engaged and interested. Follow and engage with people who have similar interests as you. For example, if you see a user who often posts about a healthy lifestyle and natural skin care, you may want to follow them.

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